Market brief
Germany’s 2026 insurer appetite for outbound second opinions
5 min read
How supplementary plans are experimenting with narrow networks—and what it means for your booth narrative.
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Insights
İçgörüler
Piyasa notları, düzenleme güncellemeleri ve organizatör bakışı.
Compliance
Marketing medical travel in the EU: five guardrails
4 min read
Plain-language checklist our legal desk uses before approving on-site activations.
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Playbook
Designing a booth that converts agencies—not tourists
6 min read
Floor plans, lighting, and private consult pods that lifted qualified meetings 38% in Dortmund pilots.
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Privacy
Patient data across borders: GDPR, DPAs, and exhibitor CRMs
8 min read
What you can collect on the floor, retention windows, and when to involve a DPO before follow-up campaigns.
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Buyers
Gulf buyer trends: oncology, cardio, and concierge expectations
6 min read
Flight subsidies, interpreter standards, and the documentation packs that close deals after the first handshake.
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Accreditation
JCI on your stand: cred without overselling clinical outcomes
5 min read
Scripts for volume, complications, and transfer-of-care questions from Nordic and UK self-pay buyers.
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